Loop has restocked its highly coveted iridescent earplugs, marking a return for the brand’s most in-demand aesthetic to date. This release coincides with the start of music festival season, offering consumers a rare opportunity to purchase the Switch 2 model in a shimmering, jewel-like finish before it sells out permanently.
The Hype Behind the Hue
The demand for Loop’s iridescent colorway is not new. When the brand first released the Engage 2 model in iridescent lavender last June, it instantly became a bestseller. The scarcity of the item drove it to the resale market, where fans posted desperate pleas on Reddit, with some willing to pay exorbitant prices to secure a pair.
“This is embarrassing to admit, but I’m honestly willing to pay a RIDICULOUS price for these at this point,” wrote one user on r/LoopEarplugs.
Loop confirmed that this specific look was the most requested in the company’s history. However, this new batch differs from the previous release in both model and availability.
Product Details: The Switch 2 Model
Unlike the previous Engage 2 drop, the new iridescent release features the Switch 2 style. These earplugs are designed for versatility, allowing users to adjust noise reduction levels by turning a dial on the housing. This mechanical adjustment eliminates the need to swap different earplugs for different environments.
The three modes are designed for specific scenarios:
- Quiet: Provides maximum noise cancellation, ideal for sleeping or deep focus.
- Experience: Filters moderate noise levels to protect hearing at concerts and loud venues.
- Engage: Reduces ambient background noise just enough to facilitate conversation without distraction.
Pricing and Availability
The iridescent Switch 2 earplugs retail for $64.95 exclusively on Loop’s website. This is a $5 premium over the standard color options. The package includes a matching keychain case and four sets of ear tips to ensure a proper fit.
Strictly Limited Release
Loop has classified this drop as a “strictly limited” release with no planned restocks. This scarcity strategy mirrors trends in streetwear and high-end fashion, where limited availability drives immediate demand and creates a sense of urgency among consumers.
For those who miss out on this colorway, Loop has another major release on the horizon. A collaboration with Pleasing, the lifestyle brand associated with singer Harry Styles, is scheduled to launch on Thursday, May 21. Early access will be available 24 hours prior for subscribers to Loop’s email newsletter.
Conclusion
The restock of Loop’s iridescent earplugs highlights the growing consumer desire for functional audio gear that doubles as fashion accessories. With the Switch 2 model offering adjustable noise control and a premium price point, this limited release targets both audiophiles and style-conscious consumers ahead of the busy festival season.
